Book a Demo AI CUSTOMER SERVICE · FASHION & APPAREL
Lumi is the fitting room your store doesn’t have online — answering the fit and sizing questions that decide the sale from your own size chart, then turning wrong-size returns into exchanges so the margin stays in the store.
One demo line · every ecommerce workflow
Try: “Where's my order #10432?”
No signup, no sales rep — just call it.
Take an inbound wrong-item call, verify the customer, trace the warehouse label swap across Shopify and fulfillment records, reship the correct item priority the same day against a Saturday gift deadline, and close the loop with a prepaid return label, a shipping refund, and a goodwill code.
Thank you for calling Nutty Designs — this is Zoe. How can I help you today?
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Take an inbound wrong-item call, verify the customer, trace the warehouse label swap across Shopify and fulfillment records, reship the correct item priority the same day against a Saturday gift deadline, and close the loop with a prepaid return label, a shipping refund, and a goodwill code.
+270 moreResolution rate
Always available
Languages
Avg. handle time
Platform integrations
Keep your stack. Lumi works on top of it.
No rip-and-replace — Lumi layers onto your store, returns platform, reviews & CRM. 270+ integrations.
ShopifyGoGorgiasZendeskKlKlaviyoLRLoop ReturnsAfAfterShip
RechargeYoYotpoOkOkendoAtAttentiveNaNarvarRiRichpanelPoPostscript
BigCommerce
Wix
Adobe CommerceStripeInInstagram
TikTok ShopGBGoogle Business ProfileThe fitting-room queue
Fit before the sale, exchanges after it, and the returns in between — the whole apparel queue orbits one thing a shopper can’t do online: try it on. Every ticket is a size, a swap, or a return eating your margin.
A pre-purchase fit question — answered from your size chart before the wrong size ever ships, or the cart closes.
The moment to save the sale: an exchange kept in the store instead of a refund walking out the door.
The order pulled, tracking checked, an honest ETA — every single time, day and night.
The return/exchange flow run inside your policy — windows, final-sale, the works — not a link and a shrug.
A restock question answered honestly from live inventory — never an invented date that breaks trust.
Most apparel returns are simply the wrong size. Answer fit before the order ships, and save the rest as an exchange — that’s where the margin comes back.
What is AI customer service for fashion & apparel brands?
AI customer service for fashion & apparel brands is the fitting room a store doesn’t have online. It authenticates the shopper, then works inside your store and returns platform: it answers true-to-size and fit questions from your size chart and product data before the order ships, pulls live tracking for where-is-my-order, and — when something doesn’t fit — turns the return into an exchange or store credit inside your policy instead of defaulting to a refund. It enforces your return windows and final-sale rules, never invents restock dates, and never gives body or health advice. Fit guidance comes from your size chart only; the tough cases still reach a person, with the whole story attached.
The difference shoppers feel
A chatbot
Lumi
A refund is the sale walking out the door. An exchange is the sale you keep — and the right size answered up front is the return that never happens.
Fit is just the front door
Answering fit is where Lumi starts. Then it keeps going — exchanges, returns, WISMO, restock pings, and the tools you already run.
Voice, web chat, SMS, email, WhatsApp, Instagram DM — and an on-site AI avatar. The shopper asking about fit under a drop post and the one emailing a return stay one thread.
Runs-small, model-height, fabric stretch, true-to-size — Lumi reads your size chart and product data and recommends the size that fits, before the wrong one ships.
A return request becomes an offered size swap or store credit inside your policy — the sale stays in the store instead of leaving as a refund.
Return windows, final-sale exclusions, worn/tags-on conditions, exchange vs refund — the policy you approve is enforced on every request, automatically.
Triages, tags, and threads every fit, return, and WISMO ticket. Your team opens to a clean queue and only sees the exceptions worth a person.
Back-in-your-size restock pings, exchange follow-ups, review requests, and abandoned-cart recovery on the fit question that stalled the checkout.
Every shopper, in their language, at any hour — the Sunday-night fit question and the after-drop exchange both get a real answer, not a Monday reply.
Store, returns platform, reviews, SMS & CRM — Shopify, Loop Returns, AfterShip, Gorgias, Klaviyo, Yotpo and more, 270+ tools in all, read and written where the work lives.
Save the sale before it’s a refund
The window to keep the revenue closes the moment a refund is issued. Lumi acts earlier — answering fit, offering the swap, running the exchange inside your policy — before the sale, the margin, and the shipping all walk.
The cheapest fix of all. Lumi reads the size chart and recommends the right size — the wrong one never ships.
sale savableStill a saved sale. Lumi offers the swap on the spot before the shopper reaches for a refund.
sale savableLast call to keep the revenue. Exchange or store credit offered inside your policy while intent is warm.
sale savableNow the sale, the margin, and the shipping are all gone — the expensive path apparel lives on.
sale lostNo rip-and-replace
Your store, your returns platform, your reviews and SMS — Lumi works inside them, not instead of them. A Shopify partner — and Lumi works inside Loop Returns, AfterShip, Gorgias, Klaviyo, Yotpo, and the rest of your apparel stack. Fit answers, exchanges, and WISMO post straight into the systems your brand already trusts — 270+ tools in all.
ShopifyPartnerLRLoop ReturnsGoGorgiasKlKlaviyoAfAfterShipYoYotpoOkOkendoNaNarvarAtAttentiveBigCommerceSwitched on from day one
Live from day one against your store, your size chart, and your return policy. Tighten the exchange thresholds, retone the copy until it reads like your captions, or stack new plays alongside for the next drop.
Your store, your math
Three sliders. No email gate. This is the margin an exchange-first agent claws back from refunds that should have been swaps.
Margin recovered by saving the sale as an exchange
$2,268/month
$27,216 a year, from roughly 126 wrong-size refunds a month turned into exchanges — assuming ~60% of returns are fit-driven and Lumi saves a conservative 35% of those as an exchange rather than a refund.
And that’s before the pre-purchase fit questions Lumi answers from your size chart, so the wrong size never ships in the first place. Slide it to your own volume, return rate, and handling cost.
Built for a brand you can trust
Autonomy is worthless if it guesses at bodies or refunds on reflex. These four limits are wired in before the first shopper asks about sizing.
Lumi recommends sizes from your published size chart and product measurements — never body, weight, or health advice. It helps a shopper pick between a medium and a large; it never comments on their body.
Return windows, final-sale exclusions, worn/tags-on conditions, exchange-first flows — the policy you approve is the outer wall. A shopper who pushes past it gets a graceful hold while your team gets the case. There is no rogue refund path.
Restock and availability answers come from live inventory only. If the size isn’t coming back or the date isn’t known, Lumi says so and offers a back-in-stock alert — it will not promise a drop that isn’t real.
Lumi writes in the tone it learned from your captions and product pages, never asks for card details in a chat, and answers in 70+ languages — the same fitting-room warmth at 3 AM in Lisbon as at noon in LA.
Case file · 7-figure DTC apparel brand
~150 tickets/day · Shopify + Loop Returns + Instagram · before: fit questions unanswered, refunds by default
no human touched them — sizing, exchanges, WISMO
refunds turned into swaps, kept in the store
fit guidance answered before the order shipped
one-message fit answers, at any hour, in the shopper's language
“Half our returns were just the wrong size, and my team was refunding them on autopilot. Lumi started answering fit from our size chart before checkout and offering a swap on every return — the exchange rate climbed, the refund pile shrank, and shoppers started thanking us for helping them find their size. I was terrified an AI would talk about customers’ bodies; instead it just reads the chart and keeps the sale.”
Illustrative composite from typical first-quarter results — names and figures are illustrative until our first public apparel case study lands.
Objections, welcome
From your size chart and product data only. Lumi cites your published measurements, fabric notes, and any runs-small/true-to-size guidance you’ve set, and helps a shopper choose between, say, a medium and a large. It never gives body, weight, or health advice — it reads the chart, not the person. When your data doesn’t contain the answer, it says so rather than guessing.
Yes, and that’s the point. When a shopper starts a return, Lumi offers a size swap or store credit first, within the windows and rules you set, so the sale stays in the store. A refund is the fallback when policy allows it, not the default. You decide the exchange-first thresholds, and every action is logged with the reasoning attached.
Within the boundaries you draw. Return windows, final-sale exclusions, worn/tags-on conditions, and dollar or category limits are enforced on every request. A shopper who pushes past the policy gets a graceful hold while your team gets the case — there is no rogue refund path, and every exchange or refund is auditable.
It answers from live inventory only. If the size isn’t in stock, Lumi says so and offers a back-in-your-size alert rather than promising a restock date it can’t verify. It will not invent a drop or a return date to close the conversation.
We’re a Shopify partner, and Lumi works inside BigCommerce, Wix, and Adobe Commerce, plus returns and reviews platforms like Loop Returns, AfterShip, Narvar, Yotpo, and Okendo, and marketing tools like Klaviyo, Attentive, and Postscript — 270+ integrations in all. It can run alongside your existing help desk instead of replacing it. Bring your stack to a demo and we’ll map what’s supported.
Never in a chat window. Payment happens on a secure checkout link, and Lumi will not ask a shopper to type card details into a DM, chat box, or email. It’s PCI-safe by design — the card stays with your payment provider, not the conversation.
Yes — Lumi converses in 70+ languages and replies in whichever one the shopper opens with, carrying your brand voice across every language instead of flattening into textbook phrasing. A Portuguese fit question gets a Portuguese answer, in your tone. International orders stop being second-class tickets.
Your agent inherits a solved puzzle: the shopper’s order and return history, the fit guidance already given, any photos, and a suggested resolution to accept or override. Serial returners, damaged-in-transit claims, and VIP exceptions route to your team automatically the moment a threshold trips — the shopper never restarts their story from the top.
Guides & case studies
Give her the fitting room.
Open the demo and treat her the way your shoppers do — ask if it runs small, try to return the wrong size, push for a refund on a final-sale piece. Then book a walkthrough with your own return rate and see what fit is costing you tonight.
(520) 464-4491
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