AI customer service for B2B & wholesale ecommerce — the buyer who needs a quote, not a chatbot.

It works on top of the commerce, ERP, and CRM stack wholesalers actually run — Shopify B2B, BigCommerce, Adobe Commerce, and Salesforce B2B Commerce on the storefront side; NetSuite, Cin7, Brightpearl, DEAR, and QuickBooks on the ERP and inventory side; and HubSpot, Salesforce, and Pipedrive for CRM, with Stripe, Docusign, Gorgias, and Zendesk alongside. It captures the RFQ, stages the reorder, and writes the record; your commerce platform and ERP stay the system of record. Running something else? Ask — the list keeps growing.

Only the ones you've approved. Lumi verifies the trade account first, then answers account-specific and tiered pricing from approved data — never a generic list price to an account with negotiated pricing. Anything it can't confirm — a special discount, a one-off deal, contract pricing — is captured as an RFQ and routed to the rep. It never invents a final price or a discount off its own authority.

No — and it's built not to. Net-30, net-60, or a new credit application is captured cleanly, sent your credit-application link, and routed to finance with the account attached. Lumi never grants terms, never extends credit, and never makes the finance decision itself. A human always approves credit.

It reads the account's order history. When a verified buyer says 'run the same order again' or wants to repeat a past PO, Lumi confirms the SKUs and quantities against the history and stages the reorder against the account in your commerce platform or ERP — so a standing reorder takes one message instead of a callback and a re-keyed PO. A rep still approves pricing where your process requires it.

That's exactly why the account comes first. Lumi doesn't answer generically; it verifies the trade account and works from your approved pricing, that account's tier, and its order history. The complex, judgment-heavy parts — special pricing, credit, contract negotiation — are the parts it routes to a human, with the account and request already gathered. It handles the repetitive capture-and-route work so your reps spend their time on the deals that need them.

Lumi answers 24/7 in 70+ languages. The overseas account placing a PO at 3 AM your time, the buyer who needs a quote over a holiday weekend, the receiving desk checking a delivery date — all get a real answer instead of an after-hours void, with everything captured and routed for your team in the morning.

The DTC page is about the post-purchase queue — WISMO, order edits, and returns for consumers. This is about the wholesale desk: RFQs and account pricing, bulk reorders, net terms and credit routing, and PO status for trade buyers who have a rep and negotiated pricing. Many operators run both, but the B2B job is a quote-and-account motion, not a returns queue.

Days, not months. You give us your B2B storefront, your approved pricing rules, your account structure, and your routing; Lumi starts with the plays most wholesale desks run — RFQ capture and routing, reorder from history, PO status, net-terms routing, and quote follow-up. Pricing is a flat monthly rate sized to your volume and channels, not per-minute metering. Book a demo, tell us your setup, and we'll put a number in front of you.